Food for cats – The daily blog of behavioral and cognitive economics

The Economic Side of a Cat Parent

At record rates, Gen Z and Millennial men are becoming cat dads. Whereas cat households were up by 23% in 2024 (at 49 million), for dogs, it was just 4% (68 million). With cat households multiplying, we can assume that they are spending more on their cats (in New Hampshire and South Dakota?). Cat Spending. Where? Although there are just three cat states–New Hampshire, Vermont, and South Dakota, the slew of “even” states helps to explain our growing cat presence: Who? Estimated at 37 million, Millennials compose almost one third of all pet owners in the U.S. ….[READ]