Increasing Investor Engagement with Personalised Behavioural Interventions
In communicating about investing, as with anything else, there’s a world of difference between hearing some information, and something really speaking to you. Attempts to educate, let alone enthuse, an investor are likely to prove ineffective if they don’t first elicit some emotional engagement. Not least because emotional engagement can pull people in both good and bad directions, and the type many investors will encounter along their own, unguided, paths tends to suck them towards discomfort, anxiety, and even panic. ….[READ]
