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Fast food competition – The daily blog of behavioral and cognitive economics

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Fast food competition – The daily blog of behavioral and cognitive economics

Where Fast Food Fights Are Fought

In the fast food world, the new number is $5. It is all about competition. Fast Food Fights. At Starbucks, $20 will get you four beverages. Meanwhile, with a McDonald’s $5 value meal, you receive either a McDouble Burger or McChicken sandwich. a small fries, 4 chicken nuggets, and a small soft drink: At the same time, Subway has $3 dippers, Denny’s has $5.99 “all day diner” deals, and Burger King matched McDonald’s. Elsewhere, casual dining chains are trumpeting affordability with unlimited wings and $10.99 burger meals. ….[READ]

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