The Mysterious, Meteoric Rise of Shein
If you’ve ever bought anything from the fast-fashion company Shein, you know that its marketing can feel inescapable. Shein’s website, a digital bazaar bursting with pop-up ads and strobing discounts, lists thousands of new items every day—clothes, housewares, pet supplies, cosmetics, sex toys—at inconceivably low prices: $16.08 for a powder-blue suit, $3.80 for a three-pack of aviator sunglasses. On TikTok and YouTube, company-recruited influencers film themselves modeling their “Shein hauls.” Download Shein’s app or sign up for its emails, and a barrage of promotions will scream from your inbox. There is always a can’t-miss sale, a new deal, a reason to buy. ….[READ]
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