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Falling in love – The daily blog of behavioral and cognitive economics

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Falling in love – The daily blog of behavioral and cognitive economics

What New Love Does to Your Brain

New love can consume our thoughts, supercharge our emotions and, on occasion, cause us to act out of character. “People pine for love, they live for love, they kill for love and they die for love,” said Helen Fisher, a senior research fellow at the Kinsey Institute at Indiana University. “It’s one of the most powerful brain systems the human animal has ever evolved.” Scientists have studied what is happening in our brains when we are in those early, heady days of infatuation, and whether it can actually alter how we think and what we do. ….[READ]

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