Expanding Reach in the IoT Market

I. Introduction: The Power of Reseller Partnerships in the IoT Landscape

The Internet of Things (IoT) is no longer a futuristic concept—it’s a critical component of modern business operations. The demand for reliable IoT solutions has surged as industries embrace automation and real-time data to enhance operational efficiency and asset management. This shift presents a lucrative opportunity for technology resellers positioned to connect cutting-edge innovations with real-world business needs.

Link Labs, a global leader in IoT location services, is at the forefront of this transformation. Through its AirFinder platform, Link Labs delivers unparalleled asset visibility and control, particularly in sectors such as manufacturing and logistics. The company has developed a robust reseller partnership model to scale its impact and reach new markets. These partnerships are a cornerstone of Link Labs’ strategy, empowering partners to align IoT solutions with industry-specific challenges, strengthen customer relationships, and drive recurring revenue.

Increase Your ROI by Investing in AirFinder Everywhere

1. Loss Prevention. Reduce the amount of loss that occurs during the supply chain process.
2. Location Coverage. AirFinder Everywhere uses a combination of GPS, Cellular, and WiFi to determine location everywhere.
3. Security Alerts. Know when a delay in shipment has occurred so the problem can be addressed immediately.
    

II. Deconstructing Link Labs’ Reseller Program: A Mutually Beneficial Opportunity

Link Labs’ reseller program is designed around a simple principle: mutual success. The company has structured various partnership models to ensure that businesses of all types can deliver integrated, turnkey solutions to their customers. The “Resell” partnership is especially impactful, allowing companies to distribute Link Labs’ hardware, software, and network services while layering in their own integration or support offerings.

This structure creates significant value for resellers. Not only do they expand their portfolio with award-winning IoT technology, but they also open new revenue channels by embedding those offerings into their existing customer base. With access to AirFinder’s capabilities, resellers can deliver tailored solutions that directly address challenges such as asset misplacement, process inefficiencies, and lack of supply chain visibility.

In addition to marketable technology, Link Labs equips its partners with comprehensive training, marketing collateral, and strategic support. The “Partner Revenue Brief,” a key enablement tool, outlines profit potential and best practices, underscoring Link Labs’ investment in partner success. Ultimately, the program is about more than product distribution—it’s about co-creating customer-centric, scalable IoT solutions.

III. Link Labs’ Cutting-Edge Products and Services: The Reseller’s Value Proposition

At the heart of Link Labs’ product suite lies the AirFinder platform—a real-time asset tracking solution that provides indoor and outdoor visibility down to 30 centimeters. This unified interface empowers users to precisely manage complex operations and mobile assets, whether tracking pallets in a warehouse or tools across a job site.

AirFinder isn’t just about knowing where things are; it offers real-time environmental monitoring. Embedded sensors track temperature, humidity, and shock—ideal for compliance-heavy industries such as healthcare, food, and cold chain logistics. Alerts can be configured to detect unauthorized movement, idle dwell times, or environmental breaches, making operations more agile and secure.

AirFinder supports a variety of tracking technologies: Bluetooth Low Energy (BLE), Xtreme Low Energy (XLE), Real-Time Location Systems (RTLS), GPS and cellular, RFID, and Wi-Fi sniffing. This layered architecture ensures resellers can address unique customer needs, from high-accuracy indoor tracking to low-cost outdoor monitoring.

Most importantly, Link Labs balances performance with cost-effectiveness. Its solutions are scalable, infrastructure-light, and compatible with global 5G networks, making them ideal for enterprise-scale deployments and growing businesses looking for long-term ROI.

IV. Recent Partnership Momentum: Joining a Growing Ecosystem

The strength of Link Labs’ partner ecosystem is reflected in its latest collaborations, which continue to expand the company’s influence across multiple industries.

A standout example is Link Labs’ integration with Geotab, a leader in fleet management. Through the Geotab Marketplace, resellers now have access to a joint solution that combines vehicle telematics with advanced asset tracking—ideal for customers managing trailers, equipment, or mobile workforces. This integration enables a single-pane-of-glass view, simplifying logistics and enhancing fleet operators’ decision-making.

Link Labs has partnered with EasyVote Solutions, a SaaS provider trusted by election officials in 27 states. By embedding AirFinder into EasyVote’s election management platform, Link Labs supports critical functions such as poll worker coordination and election equipment tracking. The result is greater transparency, compliance, and operational control in the voting process.

Together, these partnerships highlight the extensibility of the AirFinder platform—and the growing momentum of the Link Labs reseller ecosystem. New partners don’t just gain access to technology; they join a network of innovators and problem-solvers shaping the future of IoT.

V. Conclusion: Partnering for Success in the Age of IoT

As organizations across industries adopt IoT for better visibility, efficiency, and decision-making, resellers have an unparalleled opportunity to lead the charge. By partnering with Link Labs, technology resellers gain more than access to state-of-the-art asset tracking tools—they join a movement to modernize how the world manages physical operations.

With a proven platform, a supportive partner program, and a track record of successful integrations, Link Labs is the ideal ally for those looking to expand their impact in the IoT space. Whether you’re an MSP, a systems integrator, or an enterprise technology provider, the time to align with a forward-thinking IoT leader is now.

Interested in becoming a Link Labs reseller?
Visit link-labs.com/partners to learn more and start your journey today.