Don’t Let Your Disgust Be Manipulated
Disgust is an incredibly powerful negative emotion, capable of inducing vomiting, panic, and rage. The sound evolutionary reason for our experience of disgust is that it helped keep us alive—by making repellent the tastes, sights, smells, and other sensations associated with death, rottenness, or toxicity. So when your refrigerator smells wrong and, upon inspection, you find that the culprit is a piece of chicken that has gone south, you feel nauseated by something that just a week ago made your stomach growl with anticipation. And instead of eating the bad meat, you throw it out. ….[READ]
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