In 2024, the only early-aughts star vying for a bigger comeback than Lindsay Lohan was soda. After a string of health campaigns banished two-liter bottles and flashy vending machines to the fringes of social consciousness in the 2010s, soda is back with a vengeance. Soft drink demand in the U.S. is higher than it’s been in years — Coca-Cola’s North American revenue jumped 12 percent last quarter, and amid squeezed budgets and soaring grocery costs, Keurig Dr. Pepper reported this summer that sales for refreshments like Canada Dry and Sunkist were growing, while coffee earnings had shrunk. The people have chosen, and we want carbonation. ….[READ]
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