Diminishing marginal utility

Where Endless Shrimp Stops

After decades of limited availability, Endless Shrimp became a permanent menu item in 2023. Some say, though, that it caused Red Lobster’s 2024 bankruptcy. But now, Endless Shrimp is back. Knowing that customers eagerly awaited its return, Red Lobster will again offer Endless Shrimp for a limited number of days at participating locations. No longer a $20 meal, the new price could be as much as $29.99. In addition, Endless Shrimp won’t be available for delivery, on holidays, or for take-out because diners, after finishing their meal, took piles of shrimp home with them. ….[READ]