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Choose wisely – The daily blog of behavioral and cognitive economics

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Choose wisely – The daily blog of behavioral and cognitive economics

Why Rational Choice Theory Should Not Be the Standard for Good Decisions

In part 1 of my discussion of Choose Wisely, I detailed a typical decision—what to do on a beautiful Saturday—to illustrate the sorts of decisions we face in everyday life. My aim was to show that even a simple decision such as this one comprises a complexity that we often fail to appreciate. Far from a straightforward, algorithmic process of weighing pros and cons and specifying their probabilities, deciding what to do on a Saturday is inextricably wrapped up in our values and goals, our mood and situation, our sense of morality and the expectations of our community. ….[READ]

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