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Buying behavior – The daily blog of behavioral and cognitive economics

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Buying behavior – The daily blog of behavioral and cognitive economics

When Music Makes You Buy More

Your 7-Eleven could be playing classical music. There is a reason. During a midnight visit to a Tacoma Washington 7-Eleven, you could have heard some very loud Bach. Using the same approach, large chains like Walgreen’s and smaller retailers sometimes use blaring classical music to diminish late night loitering and crime. Commenting on the tactic, one Cleveland official said, “There’s something about Baroque music that macho wannabe-gangster types hate.” Somewhat differently, but remaining with music, researchers looked at our buying behavior. ….[READ]

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