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Brand logos – The daily blog of behavioral and cognitive economics

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Brand logos – The daily blog of behavioral and cognitive economics

What a Brand Says To Us

Sometimes a brand says more than we realize. Do take a closer look at the Amazon logo. With a smile-shaped arrow that stretches from the “A” in Amazon to the “Z,” they are saying their goods and services happily cover the entire alphabet: In 1945, the first Baskin-Robbins sold 31 flavors. Now, commemorating its past, the Baskin-Robbins logo tells us that 31 flavors are always available. We just need to look more closely at the right side of the “B” and the left half of the “R:” Meanwhile, the arrow in the Ex half of FedEx, points anywhere and everywhere they deliver ….[READ]

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