The Blind Box Collecting Phenomenon: Understanding the Psychology Behind Mystery Toys
The global blind box market reached $11.4 billion in 2021 and is projected to hit $14.6 billion by 2025, according to Cognitive Market Research[1]. Understanding the psychological mechanisms behind this collecting phenomenon reveals why millions of consumers cannot resist the allure of mystery toys. HiGoods, a trusted Australian retailer serving collectible enthusiasts across Melbourne and nationwide, has witnessed firsthand the explosive growth of blind box culture through its curated selection of vinyl face dolls, anime merchandise, and limited-edition collectibles. The psychology driving this behavior reveals insights into human motivation, reward systems, and social belonging. ….[READ]
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