Are holiday shopping biases ruining your gift choices?
With the Christmas season just around the corner, brands and shops all around the world are starting to promote their newest product lines hoping to attract all those customers looking for the best present to give to their family and friends. The amount of options available is almost overwhelming, nevertheless, most of us find ourselves late and struggling on the 23rd of December trying to find a gift for everyone. In these chaotic scenarios, individuals tend to be more easily exposed to involuntary and irrational behaviors, and knowing how to recognize them might be of the utmost importance. ….[READ]
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