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Airport wayfinder – The daily blog of behavioral and cognitive economics

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Airport wayfinder – The daily blog of behavioral and cognitive economics

Why an Airport Is Like Netflix

Arriving at Newark Airport, I have to navigate a path to my flight. Selecting Netflix for tonight’s movie, I have to decide what to watch. More than I realize, architecture takes me to each destination. Navigating an Airport. Hired by airport designers, wayfinders are the individuals who use architecture, signage, lighting and color to take us from Terminal A to Terminal D. They create paths for people through angled counters. Or, in a mostly monochromatic space, they could use one color that pops to identify a crucial service. At Amsterdam’s Schiphol Airport, Mijksenaar, a Dutch wayfinder, made it easier for us to remember where we parked. ….[READ]

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