A Partnership of Efficiency in Outdoor Asset Tracking

In today’s fast-paced logistics and transportation environment, real-time visibility of assets is no longer a luxury — it’s a necessity. That’s why the partnership between Link Labs and Geotab stands out as a powerful alliance, delivering next-generation efficiency and reliability to fleets and enterprises across North America.

At the heart of this partnership lies Link Labs’ Supertag, an advanced outdoor tracking device designed to deliver seamless, accurate, and cost-effective asset monitoring. When paired with Geotab’s robust telematics infrastructure, the result is a unified solution that simplifies asset tracking, enhances operational intelligence, and empowers data-driven decision-making.

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What Makes the Link Labs Supertag Unique?

The Supertag is more than just a GPS tracker — it’s a rugged, intelligent device built for harsh environments and high-value assets. Key features include:

• LTE-M Cellular Connectivity: Ensures reliable, low-power communication for long-term outdoor deployments.

• GPS + Wi-Fi + BLE Triangulation: Provides accurate geolocation in various conditions, including areas where GPS alone may struggle.

• Battery Efficiency: Designed for extended life, Supertags can last months or even years, depending on usage settings.

• Gateway Functionality: Acts as a communication hub for nearby BLE tags, enabling hybrid indoor/outdoor asset visibility.

This makes Supertag ideal for tracking trailers, containers, tools, and equipment — whether they’re in the yard, in transit, or in remote job sites.

A Seamless Integration with Geotab

Through the Geotab Marketplace and Geotab Order Now, Link Labs’ Supertags are fully integrated into the Geotab ecosystem. This allows users to manage fleet vehicles and non-powered assets in a single pane of glass.

Benefits of the integration include:

• Unified Dashboard: View vehicle and asset data together in the Geotab UI.

• Automated Alerts & Rules: Get real-time notifications for asset movement, dwell time, geofence breaches, and more.

• Data-Driven Decisions: Use comprehensive analytics to optimize routes, minimize asset loss, and improve asset utilization.

• Scalable Deployment: Easily provision devices through the Geotab platform for fleets of any size.

A Win for Fleets and Field Operations

The Link Labs and Geotab partnership represents a strategic step forward for any organization looking to bridge the gap between powered and unpowered asset tracking. Whether managing construction equipment, logistics trailers, or utility infrastructure, this solution brings efficiency, accountability, and visibility where it matters most.

As industries increasingly move toward digital transformation, reliable, scalable tracking tools like the Supertag—fully integrated into the Geotab platform—are essential for staying competitive and compliant.

Conclusion

With Link Labs’ innovative outdoor tracking technology and Geotab’s leading telematics platform, businesses now have access to a powerful, unified solution for asset intelligence. It’s more than a partnership — it’s a blueprint for operational excellence.