Search

A good monopoly – The daily blog of behavioral and cognitive economics

  • Share this:
A good monopoly – The daily blog of behavioral and cognitive economics

Is Koala Kare Harming You?

Before 1990, in a restroom, a mom had no place to diaper her infant. Placing the baby on the floor, she had to kneel, grab a wad of toilet paper, search her bag for the clean diaper, and hope the area was clean. But then a Minnesota medical device salesman had a better idea. He designed a mounted change station, got the patent, and called it Koala Kare. Next, once he convinced the male business owners (that equipped the bathrooms) sales soared. McDonald’s, Target, and Burger King all realized that Koala Kare could boost business. By 1997, 200,000 restrooms had change stations. ….[READ]

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by budgetbuddy.
Publisher: Source link