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Clock and solar time – The daily blog of behavioral and cognitive economics

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Clock and solar time – The daily blog of behavioral and cognitive economics

Why Solar Time Matters

At 2 am, it was time to “spring forward.” As a result, moving our clocks ahead, we lost an hour of sleep. Scholars wondered though how much a new clock time changed our behavior. Daylight Saving Impact. In a recent study, researchers looked at more than one billion tweets, commuting times, and visits to retailers. Hoping to see how solar time affected our response to clock time, they compared the west and east end of the same time zone: With Twitter (before it became X), we tweet predictably. Except for the “Good Nights” that peaked during the early morning, we tweeted breakfast, lunch, or dinner, “Good Morning,” and “Good Night” when you would expect. ….[READ]

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