Colin Camerer on the Neuroscience of Economic Thinking
Economics often starts with an assumption that people are rational maximizers of their own self-interest; but it doesn’t stop there. Economists do understand that sometimes people are irrational, altruistic, or just random. So how can we understand how people actually do behave in economic circumstances? Colin Camerer is a pioneer of “neuroeconomics” — not only understanding how people make economic choices, but relating it to processes in the brain. ….[READ]
