Sustainable behaviour change: marketing for good
“Don’t think about pink elephants”. People use this statement to demonstrate the power of suggestion, and there are many other ways that we can be persuaded of something. There is a whole science behind techniques that persuade us to buy a product, such as making us believe that stock is scarce or that we are getting a great deal. These same ideas can be seen in sustainability communication and to encourage sustainable behaviour change. For example, loss aversion is a phenomenon by which we feel the pain of a loss twice as intensely as the pleasure of an equal gain. So, one might imagine that a message about how climate change can cost the economy is more impactful than talking about what climate action might save our economy. ….[READ]
Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by budgetbuddy.
Publisher: Source link
Publisher: Source link
