A Social Series about New Perspectives

You can learn a lot from watching people who do something well. Sometimes it’s a shift in how they think. Sometimes it’s a small departure from how things have always been done. Either way, there’s usually one specific moment where something clicks, and everything after it looks different.

At Orange Logic, we spend our days thinking about how work actually gets done inside organizations, and how to make that work move better. That means paying attention to the thinking behind the work: why people do things a certain way, where they get stuck, and what changes when someone sees a problem differently.

It’s also why we’re curious about how other people work.

This series is designed to follow some of those ideas. Not as case studies or lessons directly from Orange Logic, but as stories about people who found a new and interesting way to see or do something and the thinking that got them there.

That’s the idea behind #FollowtheLogic, a new weekly LinkedIn series starting this month.

Our first story: Selling curiosity

We’re kicking things off with a woman who runs a used bookstore in Lisbon, since one of her ideas stuck with us.

She said, “New bookstores sell books. I sell evidence that someone else was curious before you.”

To her, a dog-eared page or a cracked spine isn’t wear and tear. It’s proof that someone else sat with this exact book before you. Maybe they wrestled with the same question or underlined the same sentence that caught your attention. Either way, you were curious about the same thing.

That idea reaches well beyond bookstores. The best professional communities work the same way. People don’t gather for credentials. They gather because they’re working through the same questions, solving similar problems, and figuring things out as they go.

If you’ve ever wondered whether you’re the only one curious about something, you’re probably not. Someone else has wondered the same thing, wrestled with the same problem, or gone looking for the same answer. The dog-eared pages are everywhere. They’re just harder to see.

More stories to follow

Follow the Logic will keep finding people like the bookseller: business owners, operators, and teams who have found an interesting way to approach their work, whether or not it directly relates to content orchestration or asset management. The goal is to share stories that can help you approach your work with a different perspective.

Each one starts with an idea that makes you look twice, follows the thinking behind it, and ends with something worth trying yourself.

New posts go up regularly on our LinkedIn page starting this month. If a way of working has stuck with you, tell us. That’s exactly why we’re writing this series.