According to The Wall Street Journal, as a threshold, $9.99 is more than a price. Hearing $10.00, we refuse to make the purchase. 99 cents has always made a difference. Now, combined with $9.00, it has extra significance. Avoiding $10.00 is nothing new. Always, retailers have known a $10.00 price could make a customer switch and try a different brand. However, because of inflation and expensive gas, $9.99 has more power. ….[READ]
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