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Wristwatch history – The daily blog of behavioral and cognitive economics

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Wristwatch history – The daily blog of behavioral and cognitive economics

When a Watch Is About More Than Time

Watches are not only about telling time. Armies. During wartime, the military requires synchronization. Fighting the Second Boer War in 1900 or so, soldiers “jerry-rigged pocket watches and strapped them on their wrists.” (Especially if you were holding a rifle, it was impractical to reach into your pocket to check the time.) Fast forwarding to World War I, the wristwatch starts to take off as does a small company called Wilsdorf and Davis. However, the watches they made needed a name so, as they explained, like Kodak, they made up one and called it the Rolex. ….[READ]

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