Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies
Selecting the right approach for researching and exploring human behaviour can be a challenge. Behavioural insight practitioners and organisations looking to undertake behaviour change research have many different methodologies at their disposal to help them unlock behavioural insights, ranging from observational approaches to randomised control trials. This article provides an overview of different applied behavioural science methodologies and offers some simple steps toward selecting the most suitable approach to gain behavioural insights. ….[READ]
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