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TL;DR
Most teams already have a DAM, but they still struggle with five persistent issues:
- Search that doesn’t work
- Fragmented systems
- Video bottlenecks
- Rising rights needs
- Integrations that break as they scale
These patterns point to a larger shift: organizations need content orchestration, not just storage.
Every sales call tells a story. When you listen across a full year of discovery calls, those stories start to line up. Patterns emerge. Pain points repeat across industries and team structures. After hundreds of conversations, the themes become impossible to ignore.
We reviewed a full year of notes from discussions with marketing leaders, creative operations teams, IT directors, archivists, product owners, communications departments, and members of the C-suite. More than 90 percent of these teams already had a DAM, and many were managing more than one.
We quickly learned, most organizations are not shopping for their first DAM. They are trying to replace the one they bought.
Across all of these calls, five challenges surfaced again and again. These issues aren’t new, yet they persist even in organizations that already invested in DAM. In many cases the root cause is because the system was chosen quickly to solve the problems for one team, not taking into account how the tool could be leveraged for other teams.
Below is a closer look at the issues teams face today, the root causes behind them, and what these patterns tell us about the state of modern content operations.
Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by budgetbuddy.
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