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Product placement – The daily blog of behavioral and cognitive economics

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Product placement – The daily blog of behavioral and cognitive economics

How NASA Accidentally Spread Nutella

Wonderfully charming, a floating jar of Nutella surprised many of us when it appeared on the Artemis livestream: Nutella’s appearance was the ultimate in the product placement that is supposed to subliminally sell cars or food or smartphones. But NASA forbids it. Including Nutella, the Artemis II crew can select from 189 menu items: However, NASA tells astronauts that they cannot promote individual products. The policy is so strict that when one Artemis II crew member referred to his Apple watch, he immediately corrected himself by calling it a “small powerful computing device” with an “outstanding camera.” ….[READ]

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