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Attachment theory – The daily blog of behavioral and cognitive economics

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Attachment theory – The daily blog of behavioral and cognitive economics

Punch the monkey and his plushie re-create a famous psychological experiment

A baby macaque monkey named Punch has gone viral for his heart-wrenching pursuit of companionship. After being abandoned by his mother and rejected by the rest of his troop, his zookeepers at Ichikawa City Zoo in Japan provided Punch with an orangutan plushie as a stand-in mother. Videos of the monkey clinging to the toy have gone viral worldwide. But Punch’s attachment to his inanimate companion is not just the subject of a heartbreaking video. It also harks back to the story of a famous set of psychology experiments conducted in the 1950s by US researcher Harry Harlow. ….[READ]

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