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A burger bite – The daily blog of behavioral and cognitive economics

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A burger bite – The daily blog of behavioral and cognitive economics

How a Bite Started a Burger War

The CEO of McDonald’s recently took a bite of the Big Arch. The problem, though, was that the bite was not big enough. Depending on the location, a Big Arch combo meal from McDonald’s costs somewhere between $11.00 and $14.30. While the high price differentiates the burger from others, so too do the size and the calories. Composed of two half pound patties, cheese, onions, the sauce, and the bun, the Big Arch burger has approximately 1020 calories. The Axios journalist that took a taste said it was really big and heavy. ….[READ]

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