Goodbye, Price Tags. Hello, Dynamic Pricing
In the Opinion Video above, we tell the story of a little piece of technology that has delivered enormous benefits to consumers — and is in danger of disappearing. It’s called the price tag. Yes, the price tag. Businesses increasingly are using algorithms to determine prices, and to rapidly adjust those prices throughout the day. This new technology is called dynamic pricing, and it’s poised to change the way businesses set and advertise their prices. Think of the ever-changing electronic signs at gas stations, but for everything. ….[READ]
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