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Paradoxes of choice – The daily blog of behavioral and cognitive economics

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Paradoxes of choice – The daily blog of behavioral and cognitive economics

The Netflix Dilemma: why is it so stressful to choose a movie to watch?

It is the weekend, outside it is cold and the night-in you have thought about for the whole week has arrived. You looking forward to laying in your bed or on the sofa with a warm cup of tea and some sweets in front of a good movie, one that leaves you thinking, that makes you emotional and that lets you escape from the daily routine. The moment has come, the tea is warm and the blanket is just starting to warm you, so you take the remote and open Netflix. Suddenly a feeling of anxiety begins to creep in: wow, there are so many options, what should you choose? ….[READ]

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