Beyond Location Intelligence for Asset Management

In rugged industries like transportation and logistics, manufacturing, and construction, knowing where your assets are is essential. Asset tracking adds immediate business value by giving you real-time location intelligence about your heavy equipment and vehicle fleets. In these environments, receiving geographic and spatial data isn’t just useful, it’s necessary for daily operations.

But is it enough to know where equipment is when compliance auditors come knocking? Does location data alone give you enough information should a hazardous incident occur? Would more data be useful for law enforcement investigating theft? Certainly, location intelligence is critical for all cases, pinpointing the “where” and “when” information you’ll need to react accordingly.

Getting to the “why” however, requires a broader look at operations to go beyond baseline telematics. Data visualization that utilizes geofencing parameters, visualizes asset utilization, provides usage details, and displays data reporting is a must-have for continuous process improvement.

The Geoforce Difference: A Unified Asset View

Geoforce delivers data visualization for multiple asset types that connects the fundamental location intelligence you need with the advanced visibility and reporting that scales with operations. Getting clear visibility into asset lifecycles enables field operations to learn from the “why” and chart an effective path forward.

Consider a construction company tracking an excavator with unusually high idle time. Location data identifies the problem sites, but improving operations requires understanding:

• Root causes of equipment idling
• Utilization patterns across different sites
• Impact of environmental factors on equipment usage

Through historical data visualization, operators can identify systemic issues—like maintenance scheduling conflicts—and implement proactive solutions.

Transforming Reactive Operations into Proactive Management

Geoforce provides a visualization environment for asset tracking and management that helps field operations generate unique insights to proactively run business instead of running after it. By transforming “reactive” processes into proactive ones, Geoforce expands on the fundamental value add of location intelligence by pinpointing:

• When assets are due for scheduled maintenance to avoid unplanned downtime and lost revenue.
• The time an asset left a customized geofence in case of theft, immediately available through motion alerts and automated reporting.
• The engine data needed to assess productivity by user, machine, or location.

This kind of condition monitoring for asset health lends itself to a comprehensive preventative maintenance plan that detects early signs of wear and schedules maintenance before failures happen. With visualization applied, patterns become immediately apparent through trend lines and historical charts.

Operators have at-a-glance metrics that provide visual alerts for issues requiring immediate action. Those charged with compliance reporting can proactively assess and retrieve regulatory data as required. As equipment use grows, trending data from Geoforce dashboards will be important for scaling operations based on concrete asset utilization and reduced downtime.

Geoforce Field Perspectives

Consider the following case summaries that demonstrate how data visibility combines with fundamental location intelligence to impact customer services programs and operations at some of Geoforce’s long-term customers:

• Achieving a “step change” in customer service levels, Australia’s Petro Hire reduced administrative asset tracking for internal operations, direct to consumer, and partners through visible location data based on a geography the size of continental Europe. A fundamental improvement in data accuracy enabled the company to achieve these cost savings. Visualization helped operators maximize asset utilization for hire inquiries, strengthening the company’s ability to increase revenues.

Location tracking lays the foundation for compliance and incident response, but its true value emerges when leveraged for process improvement and innovation. By building on these fundamentals, businesses can unlock new efficiencies, drive cost savings, and discover revenue generating opportunities within rugged environments.

A full asset management solution like Geoforce brings data visualization to a user-friendly platform. Book a demo to see how we can partner with you to grow your business.