The use of artificial intelligence and virtual assistants, from a behavioral economics’ perspective
Consumers have shown notable interest in adopting voice assistants equipped with artificial intelligence, known as “smart speakers.” An example is Alexa (from Amazon), Siri (from Apple) or OK Google. The creation of these assistants is expected to redefine the ways consumers interact with businesses and engage in various purchasing activities. In Japan, in 2018, 3.7 million homes owned voice assistants, and that number is expected to grow 500% by 2024, reaching 22 million. While the adoption of voice assistants is impressive, most consumers have several fears, concerns, and misconceptions about using them in their daily lives. ….[READ]
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