What if the attention crisis is all a distraction?
There are awards for the year’s best films but not for its best TikTok videos. That’s too bad, since 2024 yielded several tiny masterpieces. From @yojairyjaimee, a flawless, minute-long re-creation of some bizarre 2009 stage patter by Kanye West (who now goes by Ye). From @accountwashackedwith50m, twelve seconds of chocolate-covered strawberries, filmed from the vantage of a saxophonist in an R. & B. band. From @notkenna, seven seconds of a dog made to look, with preposterously low-budget effects, as if it were flying on a broomstick. Such Internet gems are what the poet Patricia Lockwood has called “the sapphires of the instant”; each catches the light in a strange, hypnotic way. ….[READ]
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