I first heard about ghost artists in the summer of 2017. At the time, I was new to the music-streaming beat. I had been researching the influence of major labels on Spotify playlists since the previous year, and my first report had just been published. Within a few days, the owner of an independent record label in New York dropped me a line to let me know about a mysterious phenomenon that was “in the air” and of growing concern to those in the indie music scene: Spotify, the rumor had it, was filling its most popular playlists with stock music attributed to pseudonymous musicians—variously called ghost or fake artists—presumably in an effort to reduce its royalty payouts. ….[READ]
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