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Farmer design

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Farmer design

Enhancing shopper experience: A farm’s innovative fruit displays

During my recent visit to the Farmers’ Market at the California Avenue, I met a unique and captivating fruit display by Sweet Tree Farms. They presented six different fruits (lemon, apple, tangerine, pomegranate, pear, and orange) peeled, chopped, and neatly arranged in clean containers atop a bed of ice. Each container was paired with its whole fruit counterpart, visually comparing between the raw and prepared states of each fruit. ….[READ]

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