Orange Juice Containers – The daily blog of behavioral and cognitive economics

Why We Care About Our Orange Juice Bottle

CNN tells us that our Orange Juice container matters. Tropicana just switched its bottle. They abandoned the beloved carafe: The carafe has six extra ounces. As a bigger bottle, it had a wider label. Defending their decision, Tropicana says that the new cap is better while the bottle pours and stores more easily. The big problem though is that retailers are supposed to charge less for the new bottle, but some have not. Instead, suspecting shrinkflation, consumers have dipped (squeezed?) their Tropicana purchases by 10.9%. This is not new. We have reacted to new designs from Tropicana in the past. ….[READ]