Starbucks and entrepreneurs – The daily blog of behavioral and cognitive economics

The Correlation Between Starbucks and Startups

We spend less time at Dunkin’ Donuts than Starbucks: The result is about much more than coffee. At a “third place,” neighbors gather to talk and to work. However, if that third place is a Starbucks, more could be happening. In a new NBER working paper, three Columbia University researchers looked at what happens when a new Starbucks opens in a neighborhood with no coffee shops. They reminded us that, from the start, Starbucks had a different idea. Whereas most coffee shops had been places for buying coffee, Starbucks copied the European model. It became the café where we could meet and talk. ….[READ]