Place authenticity’ is an important, overlooked part of life
Imagine visiting an old, indie bookshop nestled in a quiet corner of the town square. The smell of aged paper, the creak of wooden floors, and the personalised recommendations from the owner create an atmosphere that feels intimate and real. This bookshop seems authentic and personal, in contrast to a charmless chain bookstore in a commercial mall, with its standardised layout and mass-produced offerings. My colleagues and I call the experience evoked by the indie bookstore place authenticity – it’s the unique essence that makes a place feel genuine and alive – and we believe it’s an important but overlooked part of life. ….[READ]
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