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Brain rot – The daily blog of behavioral and cognitive economics

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Brain rot – The daily blog of behavioral and cognitive economics

Why teenagers are deliberately seeking brain rot on TikTok

It is midday on a Friday, and I am in a room with about a dozen teenagers at an international school in Oslo, Norway. We are talking about how and why they use TikTok, the digital video-sharing application. The prevailing mood is laid-back: though I am technically a media researcher, and they are technically my research participants, this group of 16- and 17-year-olds are joking around with each other and with me as we chat about the role of TikTok in their everyday lives. It’s a beautiful day – warm and summery – and everyone, including me, is in a fun weekend mood. ‘I dunno, it’s kind of hard to describe what I see on my For You page,’ says one of my participants. ….[READ]

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