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Fast food competition – The daily blog of behavioral and cognitive economics

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Fast food competition – The daily blog of behavioral and cognitive economics

Fast Food Surprises

Some Chipotle fans take a scale to lunch. No, not to weigh themselves. They need a scale for their Burritos. Expecting a full four ounces of beef, some diners claim they were shorted. To confirm, one YouTuber, after weighing 15 burritos at three different locations confirmed the skimping–but mainly for online orders. Another diner calculated that in-person orders were 16.48% bigger. Responding, Chipotle says it is investigating. Meanwhile, workers should “err on the side of generosity.” As a restaurant that calls itself either fast food or fast casual, Chipotle has lots of competition. ….[READ]

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