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Behavioral design – The daily blog of behavioral and cognitive economics

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Behavioral design – The daily blog of behavioral and cognitive economics

Can We Create a Pattern Language for Behavioral Design?

In 1977, Christopher Alexander, Sara Ishikawa, and Murray Silverstein published an architecture book proposing “a pattern language” for designing everything from towns to individual buildings. Each of the 253 “patterns” is a problem-solution combination. More granular patterns combine into bigger patterns. Each pattern solves a problem, and different problems require different patterns. In many ways, their book was visionary. For example, decades before cell phones and ride-sharing apps, they proposed a pattern labeled “mini buses” integrated within a higher-level one labeled “public transportation network.” ….[READ]

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