The decoy effect: from product pricing to dating apps
Imagine you are standing in line at a cinema to buy popcorn. As you get to the front of the stand you see that there are three size options: small, medium, and large. You are not too hungry, so you’re thinking of buying the small one. The small costs € 4, the medium € 6.50 and the large € 7. You didn’t really need to buy the big popcorn, but in the end you just couldn’t pass the great deal of getting a larger popcorn by paying only € 0.50 more. It seemed like a much better bargain than the medium. ….[READ]
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