What Behavioral Scientists Should Know about Hofstede’s Cultural Framework
Dutch social psychologist Geert Hofstede is a scientist I have great respect for. In the 1970s, Hofstede conducted an extensive employee opinion survey involving more than 100,000 IBM employees across over 70 subsidiaries globally. This dataset might have remained obscure had Hofstede not employed a then-novel statistical technique—factor analysis. This approach was novel for its time, allowing Hofstede to distill complex cultural patterns into a manageable framework. Hofstede’s initial evaluation uncovered four cultural dimensions: Power Distance, Uncertainty Avoidance, Individualism/Collectivism, and Masculinity/Femininity. ….[READ]
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