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Ramen prices – The daily blog of behavioral and cognitive economics

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Ramen prices – The daily blog of behavioral and cognitive economics

Why Cheap Cuisine Needs a Vending Machine

When we combine new yen with old vending machines, the recipe for selling ramen changes. This is the story. Entering a typical Japanese ramen shop, customers feed orders and money to a vending machine. Then, for just 785 yen ($5.00), they get a bowl of broth, vegetables, pork fat, and noodles. Similarly, a nearby shop sells soba, vegetables, and seafood tempura for just 470 yen ($3.00). You can see the vending machine at the shop’s entrance ….[READ]

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